1. Add the most professional looking snapshot you have (yes, I strongly recommend you get a professional headshot), smile and bring your energy up.
Remember: that photo may be your 1st impression with a potential employer or investor.
2. This image can be used in different ways but it should not be the default blue/gray that comes with the profile. This allows for some of your personality to come out. Some pictures that can be used:
o Outside scenery, paintings, infrastructures
o Notification of an upcoming event as a banner (be sure the banner is not fuzzy or the images are too large because this may send the wrong message of unprofessionalism)
o Sale or discounted services or products
Remember: Rule of thumb is to keep it professional and your targeted audience in mind.
3. By default, LinkedIn™ populates your headline with your job title and current company, but you don’t have to leave it that way. You need to list your specialties and speak directly to your audience. If you want your profile to be searchable, include important keywords.
4. This is to get the attention of someone reading it on the screen or anyone that is given your PDF profile for review. Sales pitch, power statement. Use paragraphs & bullets to make this easy to read. Think about your target reader and then paint a picture of how you can make that person’s life easier. Adding pictures, videos, a couple of pages of your book if you are a speaker or presenter are greats way to introduce yourself.
5. Listing only relevant work history is important to help you reach your target audience or current career goals.
6. List any formal or organizational lead trainings you have participated in.
7. You will need at least 5 to get you started. Make sure they are related to your brand.
Recommendations are the leading currency on LinkedIn. Reach out to past colleagues, managers, and associates and ask them to write you a recommendation. This will allow your target to see how many people are willing to corroborate your skillset and expertise.